Danielle Casotti
Principal Product Lead Kindle, Firetv, Echo at Amazon
Based in São Paulo, Brazil
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Seniority
Other
Department
Other
Location
São Paulo
Industry
Software Development
Company size
767K
Contact information
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d•••••••@amazon.com
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Background
About Danielle Casotti
Versatile and results oriented professional with +14 years of experience in business strategy, product launches, shopper solutions, media planning, user-centered design and strategic innovation. Inspired by the needs and aspirations of people I meet during research projects. Passionate about learning how changes in consumption behavior, new business models and innovation are shaping the future. Throughout the career at P&G have leveraged consumer insights to grow/turn around businesses and strengthen brand value. Vast organizational knowledge (local, regional and global) with international experience. Worked with market entry strategy, brand architecture and innovation pipeline design, disruptive changes for strong resource limitation environments, new sources of growth, knowledge creation, leading people and being part of multifunctional teams with very different backgrounds. SPECIALTIES: Insights & User Experience; Brand Management & Marketing Planning; Market Research & End-to-end Product Launch Qualification; Business Strategy & Competitive Analysis; Media Planning & Digital Marketing; Shopper /In-store Solution & Go to Market Strategy; Portfolio Optimization & Profitability Drivers; People’s Development.
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