Danielle Lalin

Background

About Danielle Lalin

Strategic Brand & Business Leader who thrives on change and transformation, shaping growth strategies that reposition brands, open markets, and inspire high-performing teams. With 20+ years’ experience across B2C and B2B, I’ve led global brands, built award-winning businesses, and delivered market expansion and innovation, M&A brand integration, and premium customer experiences — always turning insight into measurable impact: Developing and executing global brand strategy, including brand repositioning, portfolio strategy, go-to-market plans, entering new markets, and launching new categories for Malibu & Kahlúa — reversing multi-year decline and driving double-digit growth in priority markets Launching Absolut Home as a new business unit from business case and concept development to premium end-to-end customer experience. Lead post-M&A brand integration for Absolut following Pernod Ricard’s acquisition of Vin & Sprit Scaling Dr.Mat from concept to a recognized brand and award-winning restaurant — a pioneer in health and functional food — as founder and entrepreneur, managing full P&L. As business director and strategic advisor, partnered with VR on brand migration and Swedish market entry after acquiring MTRX — developing brand strategy, go-to-market plan, transition branding, and communication that delivered growth during integration Reported to VP and was part of Absolut’s global marketing leadership team. Managed a team of 10+ direct reports. Ranked highest in Pernod Ricard’s global leadership survey for team engagement, communication, strategic clarity, and trust (across three different teams). Also recognized as an appreciated leader at Grow, both internally and by clients.