Danielle Leist

Background

About Danielle Leist

With over six years of experience in digital marketing, I am passionate about creating and optimizing engaging and effective online experiences for users and customers. As the Senior Digital Marketing Manager at ZoomInfo, I lead the conversion rate optimization (CRO) strategy and execution across multiple web properties, leveraging data, analytics, UX, and web design skills. I also collaborate with cross-functional teams to deliver high-impact digital campaigns and initiatives that align with the company's vision and goals. Prior to ZoomInfo, I worked as a Sr. CRO Manager and a CRO Lead at Pearson, where I managed the testing and personalization programs for various global websites, increasing conversions, revenue, and user satisfaction. I also have experience as a digital optimization and website design consultant, working with clients from different industries and sectors to improve their online presence and performance. I hold a Squared Online Certificate in Digital Marketing, a Master of Science in Marketing, and a UX and Web Design certification from Skillcrush. I am always eager to learn new skills, explore new challenges, and contribute to the digital marketing community.