Danielle Mason

Background

About Danielle Mason

I'm an award-winning communications executive with almost 20 years of experience who executes with a clear vision and drives business goals. My career highlights include: • The international launch of Alexa+, Amazon’s rearchitected Alexa voice assistant. I represented Amazon Canada at a global launch event with over 200 media from across the world in attendance. The event featured S-team leaders Andy Jassy & Panos Panay. I also participated in the beta for the CA localization, having a tangible impact not only on PR but also on product building, • A viral media campaign: developing an idea to launch a global design competition open to architects and designers across the world. We asked them to create the ‘Electric Vehicle gas station of the future’ for Parkland & Electric Autonomy. The idea was transformed into reality as Parkland committed to building the winning design. Results included over 100 unique earned media placements (incl: cover stories and features in Business Insider, Fast Company & Forbes), • PR activations for 3 world leaders: Canada’s The Right Honourable Justin Trudeau & The Right Honourable Paul Martin and the former President of Mexico, Vicente Fox Quesada, •. A PR activation that included a recreation of Jeff Bezos’ original garage office and a staged delivery within an Alexa-enabled smart home to launch Amazon's Key in Garage Delivery Service to Canada, securing over 50M media impressions and driving significant sign ups and sales results, • Planning and hosting the first ever 'Breakfast at Tiffany's' event in Canada to launch the company’s Yorkdale mall location, • A unique app campaign that rolled out at SXSW, resulting in a 200% higher than projected download rate. Outside of the office, I have a passion for travel, aspire to compete in the world's toughest horse race (the Mongol Derby) and am an arts and interior design lover. I enjoy learning and am currently studying Spanish.