Danielle McBride

Background

About Danielle McBride

Hi, I’m Danielle. In short, I connect with people in ways your AI bot could only dream of.Sure, AI can crunch numbers and automate workflows, that’s the easy part. But data alone doesn’t drive change, insights and action do. And creating a plan stakeholders can truly get behind? That’s where expertise matters.In this AI-powered era, I bring the best of both worlds: the human connection no bot can replicate, and the curiosity and drive to harness AI tools to work smarter and deliver more impact.As the first User Researcher and Customer Experience Specialist at Canlan Sports, I’ve been instrumental in building our program from the ground up. I manage our Voice of the Customer platform and lead key research initiatives throughout the organization. I thrive on facilitating journey mapping workshops, conducting interviews, and presenting research in an engaging way that resonates.My previous experience managing restaurant teams and teaching UX at BrainStation has made me a master communicator, critical thinker and problem-solver.But more importantly, my positive attitude, unparalleled optimism and contagious energy is a great additional to any team.