Danielle McBride

Background

About Danielle McBride

Hi, I'm Danielle :) I ask lots of questions, tell questionably funny jokes and use too many exclamation marks in my emails. I am a 'people' researcher. I comprehend the entire UX process well but am particularly passionate about research. Creating a great user experience begins with a deep, nuanced understanding of human nature, and my daily work focuses on uncovering the true motivations behind customer behaviours as they interact with digital and physical products. As the first and only UX Designer for Canlan Sports, project management is crucial to my success. Crafting unique project plans with multidisciplinary teams requires excellent communication, organization, coordination, patience, and a keen understanding of diverse perspectives. My ability to work well in a team environment and remain open-minded allows my projects to run smoothly, positively impacting the outcome of my research. I manage our customer insights platform and support CX initiatives throughout the organization with UX research. From customer journey mapping workshops (my favourite!) and usability testing sessions, to interviews and survey distribution, I always have something on the go! This bodes well for me, as I thrive best in dynamic environments. I am genuinely passionate about creating memorable, intuitive, personalized experiences for all, and this often begins with choosing the correct research method. Ensuring a balance of quantitative and qualitative research methods is the key to understanding the problem at hand, who it is affecting, and why. I always say that identifying the right problem to solve is more than half the battle! Figma is my platform of choice and helps bring my ideas into fruition, from digital products and mobile applications to responsive web platforms. Accessibility is always an important focus of mine, and I leverage previous experience working with individuals with developmental disabilities to ensure digital products are accessible for all. Ok! A little about me now. I maintain a colour-coded, seasonally-organized closet, and actually enjoy public speaking.(I know. I know.) I have a dedicated yoga practice and sometimes teach in my spare time. When I am not at work, you can find me listening to an audio book, binging a true crime doc, outdoors on an adventure or travelling to a unique corner of the world! 100% of your users, clients and employees are people. People are my area of expertise. Let’s connect!