Danielle Mirsky

Background

About Danielle Mirsky

Connect with me: daniellemirsky@yahoo.com I am an innovative and driven marketing executive with 20 years of experience delivering record-breaking growth in digital content and online subscriptions. Internally driven towards achieving the impossible, I am also a change agent and turnaround expert who helps underperforming organizations to achieve profitability. What sets me apart is that I’m a strategist and a trend-spotter with the ability to instinctively determine which new products will be successful, how to improve existing products to meet market needs, and how to increase revenue through powerful marketing campaigns. As a leader, I organize well-functioning teams and motivate others to perform at high levels. Recent accomplishments: Opened sales and communication channels for new business and renewals Increased renewal rate 30% by overhauling message strategy and improving customer service. Oversaw creation, development, and marketing of several new, ground-breaking digital subscription products. Doubled sales revenue for division through expansion of current product offering and via acquisition. Areas of Expertise: Integrated Marketing | Online Subscriptions | Digital Publishing | Online Content | Marketing Operations | Customer Lifecycle Executive Competencies: Marketing Leadership: Omnichannel Marketing | Social Media | Email Marketing | PPC | SEO | Print | New Product Development | Pricing Strategy | Marketing Operations: Digital Subscription-based Products | Orders | Reporting | Fulfillment | Database Customer Segmentation | Accounts Payable | IT | Executive Management: Creative Direction | Strategic Planning | P&L | Acquisitions | Sales Channels