Danielle Paddock

Background

About Danielle Paddock

Currently, I am a Research Associate in the Centre for Behavioural Science and Applied Psychology at Sheffield Hallam University. I am a Cyberpsychologist with an interest in understanding the risks and opportunities afforded by digital technologies particularly in relation to adolescent development including identity development, peer relationships, body image and mental wellbeing. I aim to develop ways to improve adolescent body image and mental wellbeing in the context of a digital age. My research predominantly adopts a mixed methods approach, but I am mostly interested in using qualitative and creative methods to explore sensitive topics with young people. I also have experience in designing, implementing, and evaluating psychological and behaviour change interventions working closely with schools, youth groups and local authorities. I am particularly passionate about using co-design and co-production when designing and developing behaviour change interventions. As part of my external commitments, I am a committee member on the British Psychological Society’s Cyberpsychology Section where I am part of the communications team which involves managing the various social media accounts for the section.