Danielle Raymond Neff

Background

About Danielle Raymond Neff

I'm a strategic, agile leader and problem-solver with global brand-building experience and an expertise in beauty, fashion, and lifestyle markets. I deal in stories—human, rich, resonant. Stories that go beyond just creating a connection to convert into buzz, sales, and—the holy grail—brand evangelism. I have deep experience in creating identifiable, emotional brand voice, and amplifying it across multiple channels through high-quality content and visuals. My special sauce? The ability to manage and inspire teams of marketers, merchants, and creatives to bring ideas to life in a way that creates a deep emotional connection with the customer. Some leadership highlights: • As a member of the senior leadership team at Victoria Secret, developed a seasoned eye and provided strategic direction in researching, identifying, and launching new products that filled white space in the market and would succeed within the company’s broad portfolio of beauty, body care and fragrance. • Created the concept and positioning for the disruptive new Bare fragrance launch for Victoria’s Secret, lauded by VS ceo Amy Hauk as the standard for how to evolve the VS brand on the whole. Bare is the currently the number-one fragrance for VS, with a launch that beat expectations by 30%. • Spearheaded the 2021 “There’s a Bombshell in Everyone” repositioning for Victoria’s Secret Bombshell, resulting in 5% growth for the 10-year-old collection (inclusive of flankers), and cementing its position as America’s No. 1 Fragrance. • Drove the creation of Natural Beauty Body Care, developing a “scents with benefits” positioning unique in the body care market. Contributing a highly incremental $35M in volume, Natural Beauty is +30% to LY, and the primary source of comp growth for VS Beauty. • Key contributor to double-digit, year-on-year growth for VS Beauty business.