Danielle Sanchez

Background

About Danielle Sanchez

Danielle is a Clio, Shorty, and GEMA Award-Winning Swiss Army knife of tried and true social media, writing, and marketing skills with an endless berth of nerdy industry knowledge. And she is is READY to help you launch, sustain, and/or revamp your social media accounts! As a Content and Engagement Manager, Danielle leverages her intense attention to detail and empathic personality to deeply understand audience behavior and develop recommendations for major brands on how to best interact with them. This pairs well with her endless creativity, which she uses to pitch and develop unique ideas that would fulfill campaign needs while appealing to the intended audience. When things go wrong, her strong communication skills guide her through drafting reports quickly and with a comprehensive strategy on how to proceed. As an Audience Development Manager for Paramount+, where she managed all seven social media accounts, acting as a traffic control tower to ensure everything went out on time and correctly. She utilized social trends and Paramount+ IP to create multicultural and growth cross-collaboration campaigns for Women’s History Month, Pride Month, Hispanic Heritage Month, and more. Previously, she built creative marketing campaigns for Kids and Family and YA campaigns, including Good Burger 2 and Baby Shark's Big Movie. This gives her a wide berth of knowledge across all television and film genres and their place within social conversation. Additionally, she was part of the team who made Super Bowl the most-watched program ever and she continued on to lead the 2024/25 NFLonCBS campaign for Paramount+, developing unique and engaging ways to incorporate the NFL, Paramount+ IP, and social trends together for all types of fans to enjoy. Beyond her resume, Danielle has been a martial artist for almost 20 years, earning several black belts in Kempo Karate and Muay Thai Kickboxing! She is currently taking on a new beast as a budding blue belt in Brazilian Gracie Jiu-Jitsu. While at Lafayette College studying English and Film, she joined a Latin dance troupe where she performed Salsa, Bachata, Merengue, and Cha-Cha-Cha routines, all of which she still loves practicing at weddings! On a quiet Sunday, she’s baking gluten- and dairy-free chocolate-y desserts for herself with metal music blaring in the background before settling in with said dessert to watch YouTube and play video games. Contact her for social creative development and strategy freelance consultations! WRITING SAMPLES UPON REQUEST!