Danielle Starkey

Background

About Danielle Starkey

I am a writer-producer currently working at Deloitte Digital Studios, splitting time between Chicago and NYC. As a writer-producer, I concept, pitch, write and manage the production of filmed content. I also write everything from brand marketing collateral to short films, brand marketing emails, websites, apps, live speeches, scripted internal videos… you get the idea. In my prior full-time position at Limitless Creative, I crafted both strategy and creative in a uniquely hybrid role—with a typical day for me ranging from developing brand, product, and launch strategies to concepting activations and branded experiences to writing everything from client brand books, radio and live event scripts, retail and product copy and more. I have a demonstrated history of driving both strategy and creative concepts for everything from hyperlocal, scrappy campaigns to fully integrated marketing campaigns - and can deliver strategic and creative solutions for projects on either end of the spectrum, utilizing both highly - backed scientific methods of study (I am a strategist trained in traditional brand planning and who knows her way around Simmons, Mintel, Sysomos, Nielsen, ComScore, Kantar, etc) and intuitive and learned cultural knowledge and insight. I love what I do and I'm constantly learning. I'm also a big fan of authenticity. I’ll give it to you straight - and you'll never get a brief or creative output from me that's based on cliches. I previously worked in brand strategy at Leo Burnett / Arc Worldwide, first as an intern, then as a full-time employee, working on Miller Coors, Intel and new business both above and below the line. I’m passionate about community engagement and organizing for equality and human rights, and I pride myself on working with clients who prioritize social equity, responsibility and awareness. I love working with people and have an affinity for outreach. My strengths lie in multidisciplinary writing, research, insight building and consumer psych. I love delving into the sociology of the work that I do, learning everything I can about the way people think and how that translates into consumer behavior and experience. Specialties: brand strategy, digital marketing, concepting, consumer behavior, event programming, research analysis, social media strategy, content creation, social content, behavioral economics, production management, film production, creative briefing, proofreading, copyediting, technical writing, creative writing, marketing strategy, marketing communications, branded events, brand communications