Danielle Townsley

Background

About Danielle Townsley

Social media/Social media marketing: Created social media plans and promoted in detail my clients' business, products and events to increase engagement and sales on various outlets. Implemented an Instagram, Twitter, LinkedIn, and Facebook account, along with websites. Communication specialist/strategist: Created Strategic Marketing Plan, and an Integrated Marketing Communications Plan, for The Office Of Spiritual Life at The College Of Saint Rose. Met with various different clients to plan photoshoots, events, business meetings and much more. PR/Advertising: Along with my time at JMT Media, I also created a Critical Advertising Analysis over a failed Prada design that encountered backlash. Had to remake the product, logo, and QR code advertising it to fit Prada's target audience. Designed sweeps promoting Breast Cancer Awareness Week for "Colleges Against Cancer", a club at The College of Saint Rose. Community Outreach/Event Planning: Along with my work at JMT Media, for Social Justice Month at The College Of Saint Rose my team and I were in charge of The Environmental Day. We were in contact physically and digitally with local outside organizations and on-campus clubs to donate goods/services to help sponsor the event. Due to COVID-19, we had to quickly adjust all our plans and switch to our event being completely digital. For The Office Of Spiritual Life, my team and I held an Open House event introducing campus life to the Sanctuary where we had various activities that covered what our target audience is interested in (undergrad college students.) Basic Multimedia Production: Created my own short movie, and constructed my own website based on my photography skills. Designed digital advertisements using the Adobe Creative Suite and edited various podcasts, promo reels, videos, and short movies to promote events for various different clients. Filmed and edited short series and commercial shots that aired on television and radio. Outside of my degree: 11 years of waitressing/bartending which entailed customer service & communication skills, the ability to multitask, and the ability to work in a fast-paced environment under pressure where my customers' needs and wants were my top priority.