Danielle Underwood

Background

About Danielle Underwood

Hi there! I’m Dani: writer and language lover. Thanks for stopping by! I think you’ll be glad you did, because guess what…? It’s story time! Our narrative begins back in the 90s at my local playground, where my five-year-old self walked up to a child I didn't know and asked if they would like to be my friend. The short but sour answer stunned me like an audience watching Tom Cruise leap up on Oprah’s couch: “No!” Naturally, I was a little taken aback by this, but I decided not to let it phase me and marched on to ask the next child the same question. By the end of the day I can proudly say I had made more than half a dozen new friends. How does this tie into my job? Well, that little girl at the playground who sought to connect with people hasn’t stopped pursuing this goal since! And all good writers know that connecting with their audience is key. Now, what did I do once I made my first friend at the playground? Share my five-year-old ideas of course! Because, well, I've always been big on communicating. When I got to high school, though, I found that those “playground party poopers” who didn’t want to listen still existed, except for this time they took the form of scary high school peers. So I took to writing things down instead. What I discovered was that written words brought much clarity to my (now) slightly more mature ideas. After a while, though, I felt there was a missing piece to my writing. I wanted it to achieve something higher than just my own catharsis. Upon analysing what I really wanted out of life, I found the missing piece: the power to help others. That’s when I knew that being a copywriter was an obvious fit for me. It was a job where I would be able to do all of my favourite things: create connections in order to communicate ideas in order to help people. 🤲 Our story finishes in my 20s when I finally set aside the time to watch the legendary classic, Dead Poets Society. As soon as I heard John Keating utter the famous line, “Words and ideas can change the world”, I knew I had found my motto for writing. If you are a business with a big idea, allow me to show people, through words, how it can change the world! M:+61 459 789 915 • E: danielleunderwood94@gmail.com