Danijela Pervan

Background

About Danijela Pervan

I am a strategic and performance-driven Finance & Transformation Executive with over 15 years of experience scaling and modernizing multinational operations across Europe. Currently serving as Finance Director at Happening and General Director for Croatia at Superbet Group, I have led rapid expansion — growing the workforce from 40 to 600 employees and delivering 7× EBITDA growth within four years. My expertise lies in building finance into a true strategic function — designing systems, teams, and insights that drive transparency, agility, and long-term enterprise value. I combine deep financial acumen with a passion for technology, data, and transformation. From ERP and BI implementations to digitalization programs across five markets, I focus on creating structures that enable smarter, faster decision-making. Known for a leadership style that blends precision with vision, I partner with investors, boards, and cross-functional leaders to shape business strategy, optimize capital allocation, and unlock growth opportunities. Core Expertise: Strategic Finance | Transformation Leadership | P&L Ownership (€250M+)| Cross-Market Operations | BI & ERP Integration | Performance Governance | Digitalization | Stakeholder Management | Enterprise Scaling I believe finance is more than control — it’s the architecture of sustainable growth. My goal is to continuously bridge finance, operations, and strategy to help organizations scale responsibly, transparently, and profitably.