Danilo Fernandes

Background

About Danilo Fernandes

12+ years leading digital products at companies like Health Mode, Zenvia, C&A, and Iguatemi, with a focus on measurable results and user experience. 7+ years managing cross-functional teams (product, tech, UX, business) to deliver strategic initiatives. Highlights: Health Mode-40% in medical consultation time (Context: Inefficient workflows due to manual processes and lack of system integration | Action: Developed EscutaIA and led 3 cross-functional squads | Result: Established as a leading player in digital healthcare). Zenvia:+25% in customer satisfaction and -20% in development time (Context: Fragmented platform negatively impacted user experience and retention | Action: Integrated SaaS/CPaaS solutions and optimized platform experience | Result: Increased customer retention and improved platform scalability). C&A:+35% in e-commerce performance after migrating to VTEX and implementing A/B testing (Context: Outdated e-commerce platform affecting conversion rates and operational efficiency | Action: Managed 3 squads to optimize the purchase journey | Result: Improved operational efficiency and enhanced user experience). Iguatemi:+400% in loyalty program customer base (Context: Legacy CRM hindered personalization and retention | Action: Implemented a modern CRM integrated with Adobe Campaign | Result: Scalable personalization and increased customer retention). Core competences: Product Management | Strategy | OKRs/KPIs | Portfolio Roadmap | Leadership E-commerce | Marketplaces | Checkout Optimization | Payment Methods AI & Machine Learning | Conversational AI | Chatbots | Voice Recognition Agile & Lean | Scrum | Kanban | Product Discovery | Dual Track | Growth Hacking User Experience (UX/UI)| A/B Testing | Customer Journey Mapping | Data-Driven Design | KPIs Digital Transformation | CRM & Loyalty Programs | Marketing Automation | MarTech | Customer Insights SaaS, CPaaS | Platform Experience | Cloud-based Solutions | API Integrations | B2B & B2C Strategies Healthcare Tech | MedTech | Digital Health | Electronic Medical Records (EMR) I transform complex challenges into innovative digital solutions, aligning technology, business, and user experience. If you're looking for a partner to drive innovation and transform products, let's connect!