Danni Robinson

Background

About Danni Robinson

I am a marketer with a knack for forging impactful partnerships that blend creativity with strategic insight. My extensive experience with global agencies and brands, such as Saatchi & Saatchi, Ogilvy & Mather, and Coca-Cola, has equipped me to navigate diverse markets across Australia, Europe, and the US, while fostering collaborative relationships that drive success. Leveraging my operations and global agency background, I excel at creating award-winning brand and marketing campaigns that resonate with partners and audiences alike. My expertise spans campaign development and delivery, marketing operations, agile transformation, and continuous improvement—skills that I use to enhance partnerships and deliver outstanding results. Career Highlights:* At Commonwealth Bank, I spearheaded the first TVC for their in-house agency "CBAgency," in collaboration with the CommBank Matildas, significantly boosting Business Banking NPS.* At Teachers Mutual Bank Limited, I led the development of a unified microsite for insurance products, partnering with Allianz and Zurich to streamline user experience and mitigate risks associated with disclaimers.* During my tenure at Suncorp, I played a pivotal role in an enterprise-wide agile transformation, engaging C-suite executives and senior leaders to secure investment in agile coaching resources, thereby enhancing organisational agility and fostering cross-functional collaboration.* As Innovate Operations Manager at JC Decaux, I managed a record number of campaigns over two years, including a partnership-driven campaign that earned Best International Campaign for Digital OOH in the UK in 2014, while exceeding revenue targets by 50%. I am adept at simplifying complexity and guiding teams and partners through ambiguity and change. Passionate about challenges, I continuously seek to improve processes and governance while driving innovative and mutually beneficial partnerships.