Danny du

Background

About Danny du

With over 30 years creative experience and looking for the next adventure, Danny works with clients, partners, and colleagues to bring to market human-centric, commercially engaging and socially significant designs, brands, products, services and experiences. Danny is an Aussie, born in Taipei, raised in the valley of Swaziland. He has worked in many key markets which has given him a personally-informed international perspective. Over the past six years as the Brand Design & Strategic Director at the design centre of global mobility company, Geely Design Global, he has established a formidable in-house design and strategy team headquartered in Shanghai that has collaborated with teams in Gothenburg, Barcelona, Coventry and Los Angeles. In this role Danny bridged the gap between the in-house design team in China and external design and communication agency partnerships. Prior to Geely Design, Danny worked on a diverse portfolio of brands in the tech, F&B, airports, finance, automotive and lifestyle categories at multinational agencies and his own studio based in Sydney working with Australian, regional and international brands. A designer at heart, Danny has pretty much worked in all disciplines of creativity from branding, graphic, art directing, exhibition design, human machine interfaces to touchpoint experiences. He cares about ideas, communication, partnerships, humility and vintage single malts. He has never pretended to be artsy, he wishes he could be a better copywriter, but he does have a pretty good eye for visual language and knows how to tell a compelling visual story. A keen educator, Danny has coached and mentored fellow creatives, including time at WPP’s School of Marketing and Communications. He is a true believer in the strength of layer-free creative collaborations that unleash the creative capacity of the next generation.