Danuta Byra

Background

About Danuta Byra

Experienced Marketing Professional with a background in media. • Analyzed campaigns to create best practices and report on weekly KPIs. • Optimized conversion rate throughout digital campaigns. • Executed email marketing strategy • Led campaign planning process, ensuring thoughtful prioritization and application of prior learnings. • Worked with the Creative and Content team to manage Social Media channels and help grow the audiences. • Worked with a cross-functional team to create and maintain the social calendar. • Developed ideas for social content in addition to online brand content. • Stayed on top of social media trends and SERP algorithm changes. • Worked with PR team and agencies to promote brand moments • Managed website development and performance in collaboration with internal UX, SEO, Content Strategy and Analytics teams • Collaborated with internal content teams on content creation • Analyzed content requests to proactively identify potential issues and outstanding needs • Maintained a content launch schedule representing timing and needs for the entire web content calendar • Collaborated with internal analytics teams to monitor and report on various content metrics • Managed search engine optimization Key Skills Strategic Marketing Planning and Implementation Media/Public Relations Tracking and Reporting Website and Social Media Marketing Search Engine Marketing Search Engine Optimization Email Marketing Reputation Monitoring Google Analytics Certified Google AdWord Certified