Daphne Foreman

Background

About Daphne Foreman

The common thread that unites my content design and UX strategy work—and what I consider to be my superpower—is connecting the dots: across goals and strategy, among multidisciplinary teams, and in the critical relationship of the bigger picture to the granular details. How we use language matters. How we contextualize data matters. Content design is more than labeling a button. It’s about taking the entire user journey—from its start to its natural conclusion—and making it our own. The diverse needs of multidimensional audiences demand creative approaches at every stage of service design and product development. https://daphneforemancd.com The diversity of my work and life experiences to date provides multiple lenses that inform my writing and editing in content design, content strategy, and team leadership roles. Simply put, I light up at the intersection of words and design. Earlier in my career, this meant when text moved into layout, whether print or online. Now it means having followed a more tech-informed user experience over to the product stack. Where the sooner we can light things up, the better. When I’m not knee-deep in content design, I am a part-time professional singer and volunteer end-of-life doula. I'm also a proud member of NATS (National Association of Teachers of Singing) and Dancers Over As a creative content design professional, I have deep expertise in translating and exceeding expectations specific to strategy and smart execution in both B2B and B2C environments, working across functions and silos—both real and imagined—to achieve performance and production goals. Across a long career, representative industries include- Nonprofit management - Managed health care - Employee benefits consulting - Management consulting - Telecommunications - HR/Workforce management SaaS - Life, accident, and health insurance - Personal finance and banking - Financial service journalism Clients have included: ADP, BMW, Deloitte Consulting, ESI Design, major law firms, The Hartford, Guardian Life, Prudential Financial, Dell Technologies, LegalZoom, Aetna Health Plans, Timberland, and major labor unions. https://daphneforeman.contently.com/ content design cross-functional collaboration content strategy team leadership storytelling user experience editing: developmental to proof human-centered design product innovation UX writing: microcopy to long form plain language information architecture client relationship management