Dara Din

Background

About Dara Din

Main Responsibilities: • Translate the business requirements and strategic direction into actionable process and work closely with Ad Operations, Creative and Data teams to ensure the deliverables. • Analyze campaign performance, provide meaningful insights and improve revenue across all the assigned accounts. • Be a digital consultant, drive data centric discussions with clients to identify opportunities and new interests that the advertiser may not be aware of to help drive revenues by suggesting the right technology and media platforms. • Keep abreast of industry trends, media trends, innovations and best practices across digital media platforms (Search, Social, Display/ Programmatic and Mobile). • Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.) • Ensure engagement in strategic discussions and ideation process for building a holistic solution for client’s campaign needs, build capabilities across key platforms like Google, FB, SEM and any other social / biddable platforms. • Be proactive, have passion for improving client’s business; • Build trustworthy relationships internally, with agency partners and with clients and appropriately respond to client needs. • Have a thorough understanding competitive landscape and ever-changing client goals across digital media platforms.