Dara Kaplan

Background

About Dara Kaplan

As President and Partner of Wunderlich Kaplan Communications based in the US and now the Kingdom of Saudi Arabia, Dara has an unrivaled track record of elevating iconic brands to unprecedented heights through cutting-edge digital programming, coveted partnerships and impactful growth strategies. With almost two decades of experience in the luxury goods industry and an unparalleled network of connections, Dara has honed her skills in buying, sales, and press for globally recognized brands. Leveraging her invaluable connections, keen vision, and highly personalized style, she has masterfully executed star-studded events, launched nationwide campaigns, spearheaded imaginative social media activations, conceptualized high-profile brand partnerships, and orchestrated store openings with finesse for an impressive list of clients including Charlotte’s Web, TUMI, Porsche, CVS Beauty, Mastercard, Laura Mercier, Netflix, Maserati, Procter and Gamble, Naja, Sundance Film Festival, Kiki De Montparnasse, Donna Karan and more. With her sharpened understanding of consumer behavior that is unmatched in the industry and her ability to create innovative, high-impact media campaigns that deliver exceptional value and results that truly move the needle is a testament to her unparalleled expertise. Known for her innate style and taste level, Dara acts as a curator, conceptualizer, executor, trend spotter, impactor, and influencer. Dara's passion for women’s empowerment is evident in her role as co-creator of The Enternship, a philanthropic initiative aimed at helping women re-enter the workforce and rebrand themselves by harnessing the power of PR and social media. The globally recognized program has received widespread praise, with over 200 media placements, including CNN, FOX Business, Time, Inc. The Daily Mail, Forbes, and Money. Dara leverages her uniquely elevated approach and innate comprehension of culture to always drive consumer interest and create fervor, paired with her signature expertise, has made her an invaluable asset to the high-profile clients and iconic brands she represents. Most recently, Dara has expanded her award winning namesake agency to the Middle East by opening a headquarter in Riyadh, KSA, further solidifying her position as a thought leader and trailblazer in emerging markets. Dara can be seen as a cast member on season 5 of MTV’s hit series, Siesta Key.