Darel Scott

Background

About Darel Scott

Hello! I’m a Creative Operator who's spent 6 years working at the intersections of design, product, storytelling, and operations. My favorite place to be in the creative process is deep in the weeds, building strategies, systems, and workflows that empower teams to deliver bold and innovative products, creative assets, and stories. As the Founder of media startup Earth in Color, I led editorial and design teams to produce creative storytelling campaigns, products, and experiences that connected culture and sustainability. At Hott Studio, I currently help early-stage ventures and growing organizations punch above their weight by equipping them with the brand assets, design systems, product designs, messaging, and marketing strategies needed to grow at key inflection points. Whether crafting purposeful, pixel-perfect assets or aligning big-picture strategy with day-to-day product development, I thrive in fast-paced environments, bringing a collaborative, scrappy, and detail-obsessed approach to my work. Key Accomplishments: Raised in funding, extending a company’s financial runway by 50%. Managed the production of 80+ editorial stories and digital assets, reaching hundreds of thousands of customers organically. Built and retained a creative and editorial team, delivering beautiful, compelling stories across web, email (achieving 2x industry standard engagement), social, and print—all on time and under budget. Directed a storytelling-driven marketing campaign, organically engaging online and 100+ in person. Designed and implemented operational workflows that united a cross-functional team to build and optimize the Earth in Color website (receiving visits), which united key marketing touchpoints and supported key business objectives around community engagement and growth.