Daria McCall

Background

About Daria McCall

I’ve always believed the most powerful stories aren’t just told—they’re felt. That belief has guided my 14+ year journey in experiential marketing, where I specialize in transforming big ideas into immersive moments that move people, shift perceptions, and drive impact. As Director of Experiential Productions at XQ Institute, I lead the strategy and execution of campaigns that don’t just meet KPIs—they inspire action. From large-scale events to multi-platform content experiences, my work is grounded in cultural insight, creative excellence, and operational rigor. I thrive at the intersection of vision and execution, where storytelling meets logistics and ideas come to life. My background spans event production, vendor and stakeholder management, program development, and brand partnerships—with a throughline of crafting experiences that connect deeply with diverse audiences. Whether I’m producing a national education summit or launching a branded activation, I’m always asking: How can this moment create lasting value? I hold an MPS in Branding from the School of Visual Arts and a BS in Marketing from Rutgers University. I’m passionate about collaborating with mission-driven brands, bold thinkers, and changemakers who understand the power of experience to shape culture. Let’s connect—whether you’re looking to build something unforgettable or just want to talk shop.