Daria Tyshchenko

Background

About Daria Tyshchenko

Crafting compelling narratives and turning ideas into impactful campaigns is where I thrive! With a Masters in Communication and Advertising from the University of Tennessee and strategic thinking I bring a blend of creativity and analytical prowess to every project. I've spent 3 years diving deep into the advertising and marketing world, analyzing markets and competitors, and implementing cutting-edge automation strategies using tools like HubSpot and Salesforce. As a Media Planner at Initiative, I was part of the team that won the Effie UA award for the most effective media agency of the year, Managing the LEGO UA account, I orchestrated multi-channel campaigns that left a lasting impact. While I haven't won a Webbys yet, I've received accolades for my innovative approach and impactful campaigns, setting the stage for future wins!