Darnetta Mahaffy

Background

About Darnetta Mahaffy

Darnetta is a Business and Media Industry Professional with 20 years experience managing WCKW Radio Station overseeing the day-to-day operations, hiring and discharging of staff, training staff, work closely with radio station owners to maintain station budget affairs and FCC compliance requirements, maintenance political agreements files etc, trained salesperson, program directors, on-air personalities, managing and training play-by-play sports with local schools, work with program director on any format changes. Darnetta is also a professional editor and producer with many years of experience in the Media as well as an outstanding on-air personality. She understands both the music and culture of the audience however; when it comes to branding any product, project or services rendered she is very instrumental in developing unique relatiosnhips within the advertising community. Because of Darnetta's passion her clients speak very highly of her because; many have been with her 10 or more years. Darnetta's clients have seen great increase in their sales, memberships, project developments, political campaigns outcomes, overall community involvement and more of well produced creatives. These experiences enabled Darnetta to help companies, non-profits etc across the country more effectively because; she target and reach the advertiser's ideal consumer with accurate and precise information that's important to the consumer. Specialties: General Accounting Practices, forecasting, budgeting, inventory management/yield-based pricing, management training/leadership, negotiation, digital solutions, brand marketing and advertising, and strategic planning, non-profits, producer, digital designer.