Darragh Broderick

Background

About Darragh Broderick

Experience • 18 Years Sales Experience • Expert in Pharmacy, Health food stores, Nursery and FMCG • Proven track record of achieving all KPI’s and delivering growth above target. • Large Multinational experience being part of 2 mergers and 6 restructures in my 11 years with Gsk • Experience bringing process and structure to developing business • Leading by example, with teamwork emphasis culture • Strong history of selling Premium products • Cross functional experience working with colleagues and external vendors • 2 National and 2 European Bravo Awards received while working for Gsk Sales and Negotiation skills • Trained to a gold standard level, this includes the Sales Process Model and Best Call Practice. • Very process driven with emphasis on planning and transparency • Analytically focused and fluent in negotiations revolved around numbers or features and benefits • Created, presented and executed JBP’s for the biggest retailers in Ireland • Account manager for National Account, Key Accounts, Multiples, Symbols and Independents. Planning skills • Developed journey plans nationally • Targeting and Segmentation is an area I excel in. • Account gradings and weighting accounts to ensure full market transparency • Utilise the Brand building model • Forecasting and Estimates to ensure greatest success and ensuring pipeline is sufficient. • Sales and Marketing Calendars • Implemented new CRM system in Revive to help make the business more transparent Management Skills • People management skills of teams of up to 5 people. • Management of own business and staff • Third Party management- CPM, Hopkins. • Management of Sales Number • Management of events from trade shows to Wellfest Promotions • Creation and Execution of national promotions with leading retailers in Ireland. • Measuring ROI on all promotions • Category management experience in both FMCG and Pharmacy • European Award won for Visibility and POS distribution, National award for NPD Launch.