Darrell Olsen

Background

About Darrell Olsen

I feel very fortunate to have landed in the media business. I've always been a naturally curious person and my original plan was to be a psychologist, I grew up with therapists for parents. While attending college, I worked retail and that's where my "business mind" began. I found it fascinating how businesses worked, transitioned, managed their people, marketed and most importantly stayed relevant. Many years have passed and I've seen a lot of businesses succeed, but I've also seen just as many fail, due to staying relevant. That's what I enjoy. How can I help a business stay relevant in the changing times, be relevant to their current and potential customers and be relevant to the communities they serve. It's way beyond just advertising for me. The more a business lets me in, the more I can help them.