Darrell West
Guitar Songwriter at Troublefish
Based in Redmond, United States
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Seniority
Other
Department
Other
Location
Redmond
Industry
Design Services
Company size
1
Contact information
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d•••••••@troublefish.com
Phone
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Background
About Darrell West
Our team is focused on technical storytelling-how you bring new capabilities to life through various mediums, and make it enlightening and inspirational-while removing any blockers to adoption. Our emphasis is on conveying Empathy (understanding our audience), Inspiration (communicating real value), and Trust-customers believe what they learn. Learn more at For our clients, we provide: • Strategic Business Planning—identify the significant long-term opportunities for the business; secure necessary executive, financial, and organizational buy-in • Customer Centric Marketing Leadership—develop core value proposition for key customer segments; articulate positioning framework and messaging to drive customer relevance and competitive differentiation • Marketing Bill of Materials development-customer-ready presentations, brochures, data sheets, social media strategies and assets, video production • Strategic Event Mangement-orchestrating events that bring together technical communities and build advocacy Specialties: Brand Development, Product strategy and marketing communication, Channel management and go-to-market structural design, marketing effectiveness and process improvement
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