Seniority
Manager
Department
General Business & Management
Location
Cheltenham
Industry
Retail
Company size
184K
Contact information
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d•••••••@starbucks.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Darren James
Experienced Technical Director / Head of Digital / consultant with 25 years experience in digital marketing, and implementing marketing technology. I have worked both client-side and agency-side across a range of sectors including financial services, retail, distribution, charity, education, recruitment, FMCG, events and professional services (a balance of B2C and B2B).My technical background (data, coding, analytics) allows better communication between the executive, marketing and technical - meaning better briefs, better control and better outcomes. Strong understanding of sales processes enables more effective handoff from marketing, and support along the entire sales pipeline.* Strategy & planning - digital strategy, marketing planning, costing / phasing, project planing, modelling, forecasting* Martech selection & implementation - requirements gathering, software / supplier selection, contracts* Analytics & performance improvement - website, ecommerce, reporting, A/B testing* Channel marketing & lead generation - SEO, PR / outreach, PPC, email, content, landing pages* Data & CRM - integrations / API, data cleanse / transform, automation, personalisation, lead scoring* Website & ecommerce - UX, journeys, wireframes, specifications, content / SEO, UAT, implementation * Supplier & budget management - roles, processes, communications, SLAs, contracts, pricing
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