Darren Rover

Background

About Darren Rover

Senior Leader in Food and Beverage Industry. Well-rounded in all aspects of organizations processes within the beverage industry. Robust Anheuser-Busch (AB) network and sales skills. Brand Ambassador driving environment that fosters and rewards team success. Core Competencies:* New Brand Launches - Creating Opportunities * Building Relationships/Partnerships Within Trade * Managed 30 Suppliers Regarding Allocation Product & Forecasting * Sales & Marketing Programs –New Brand Rollouts To Mega Events Most Impressive Achievements:* Developed tool to track promotional programming within designated AB territory. Flawless execution by team of AB and corporate representatives during Super Bowl dominated POS with targeted brands. Successful pilot program now applied YOY.* Co-lead in developing Draft Discount Program during typical stagnant period whereas brands would determine discount levels that resulted in 50% market share of all AB taps in market.* Reorganized/rerouted On-Premise channels based on market needs. Developed low volume–low impact routes that enabled frontline sales time to sell within velocity accounts boosting distribution 25% and 15% in sales.* Managed three Super Bowl Events with successful execution, as Sales Rep, On-Premise Manager, and Operations Manager.* Led double-digit growth of Bud Light brand (domestic) making it #1 in light beer in Arizona. Copy new statement off BIO * Re-built relationship; provided marketing program with Native New Yorker chain covering all sports seasons that turned sales around from -7% to +7% in one year.* Boosted new products brands, i.e. Shock Top (high-end craft) with AB support to record distribution, adding 166 taps to market with steady gains amidst stagnant sales of competitor, resulting in company ranking #1 in sales for Shock top in AB network.* Led launch of Stella (high-end import) adding 300+ taps in market, making company #2 in Highest Volume Distributor in country.