Darren Schulte

Background

About Darren Schulte

Exceptional expertise within the Travel Center and Truck Stop Industry. First hand experience within the industry having held leadership positions at several truck stop, travel center and the country’s largest industry suppliers before joining NATSO. Today I share my expertise with members through blogs, articles, conferences, podcast, on site training and site reviews, offering suggestions on how operators can boost sales and improve their customers’ experiences. I am responsible for developing or enhancing NATSO products, services and/or programs, particularly those relating to education, research and training for travel plaza operators. CONSUMMATE BUSINESS STRATEGIST, successful in creating vision, identifying opportunities, building organizations, and delivering strong bottom-line results despite intense industry competition. “Go to” executive with outstanding big picture, organizational, interpersonal and communications skills. Exceptional in driving change and loyalty. Described as decisive, solutions-focused and results-oriented. Lead and direct others with a wide degree of creativity and latitude attaining uncommon but exceptional results.Expertise: Retail sales, industry leadership, customer experience, store layout, site design, day-to-day operations, merchandising, marketing, current and future industry trends.