Darrin Lam

Background

About Darrin Lam

I am an experienced retail professional specializing in data analysis, pricing, and merchandising. For the last five years, my work has helped to increase sales and margin by hundreds of millions of dollars for the largest retailer in Canada. I am committed to continuous improvement and thrive in collaborative environments where I can contribute to achieving outstanding results. My passion for using data-driven insights to inform strategic decision-making and enhance business outcomes drives my professional journey. Proficient in Excel, Power Pivot, and Power BI, I have successfully contributed to various projects, including- Creating dashboards to review sales for leadership, highlighting key performance indicators, measuring new product performance, competitor flyer analysis - Modeling profitability scenarios using historical and consumer data and providing actionable recommendations - Data-driven recommendations by running a pilot project scenario and analyzing the results which led to a boost in sales and reduced shrinkage Outside of work, I am passionate about football and I run SQL data queries, pulling interesting statistics and insights on European football teams using large data sets. This hobby allows me to combine my love for the sport with my analytical skills, constantly challenging myself to uncover new trends and insights.