Darsh Mehta

Background

About Darsh Mehta

With over nine years of experience in the consumer and packaged goods industry, I am a passionate and analytical marketing professional who thrives on data-driven insights, creative solutions, and collaborative partnerships. Currently, I am a Product Marketing Manager at Puratos, where I manage the product life cycle and brand strategy for the chocolate and cake mixes portfolio, handling a turnover of 44 million CAD. As part of my role, I have developed and executed innovative marketing campaigns that have increased penetration, awareness, and sales of our brands, resulting in 36% growth in the Nov'22-April'23 period and acquiring three new big customers. I have also unlocked profitable gains of 4% by optimizing our cake mix portfolio, analyzing volume and margin matrix, and developing a channel strategy for our Cacao Trace chocolate. Additionally, I have led cross-functional teams, negotiated with key accounts, and launched new products with white spaces. My goal is to leverage my expertise and skills in CPG marketing to drive growth and innovation for Puratos and its customers.