Dave Acup

Background

About Dave Acup

Collaborative, analytical and innovative leader with 30+ years of experience and deep knowledge of multichannel marketing and audience building, consistently delivering outsized results and achieving KPIs. Driven by working with dynamic high performers in digital marketing, fundraising, technology, research, and analytics. Expert in multichannel marketing, specializing in rapidly scaling strategies via precise audience segmentation and cross-channel acquisition campaigns. Trusted self-starter who isn't afraid to roll up his sleeves to inspire and lead teams. Proven track record of cultivating top talent through effective people management in diverse enterprise settings. Acknowledged for leading high-performing teams with integrity, adept at risk management, recruitment, training, change management, and navigating ambiguity. Versatile professional with a demonstrated history of building robust client and partner relationships across diverse industries. Specialties: leadership, digital marketing, direct response marketing, audience building, market research, content strategy, branding, contracts, negotiation, personnel and client management, and project management. In my work, I am proud of these accomplishments: • Grew Environmental Defense Fund’s membership from to over 2.5 million. • Helped double AOL’s Digital City advertising revenue from $30 million to $60 million. • Built a direct marketing program at Boatmen’s Bancshares that earned $81 million within 18 months. • Named AOL “Top Talent” an honor received by just 1% of employees. I can be reached at acupdave@gmail.com