Dave Collie

Background

About Dave Collie

I am an ROI-focused, results-driven, senior leader who skillfully blends creativity and strategy with business acumen and executional Connecting client value to customer needs through insightful storytelling. As a VP, Solution Design (Strategy & Digital) with 14+ years of experience in the B2B and B2C communications spaces, I have been able to bring a customer-first approach to numerous global brands. Whether it's mapping a customer journey or helping to determine what prize works best for a contest, no detail is too small. I bring the same passion and consideration to every aspect of a plan because it is all part of the customer experience. I believe in honest, thoughtful and strategic conversations that make connections with the individual while achieving meaningful results for my clients. Key areas of proficiency include- Strategic Planning (Research and analysis, insight mining, experiment design, customer journey mapping, value proposition planning, communications planning, design and facilitation of workshops and brainstorms, business analysis, usability testing, and much more)- Digital (website/app development and maintenance, contests, SEO, UX, prototyping, insights and analytics)- Social (strategy, content planning and community management, social listening, paid and organic)- eCRM (email marketing, campaign management, lifecycle management)- Sales enablement (inbound marketing, lead generation, sales tools, collateral material)- People management (mentorship, growth plans, resource management)