Dave Evans

Background

About Dave Evans

Results-driven Head of Data, CRM & Revenue Operations with 20+ years of experience in data strategy, business intelligence, and commercial transformation. Expert in Salesforce ecosystem, data governance, ETL processes, and advanced analytics. Proven track record of delivering measurable business value through data-driven customer engagement strategies and revenue optimisation initiatives at B2B telecoms and media companies and D2C publishing. Key achievements include- Implementing end-to-end Salesforce Sales/Service/Engagement Clouds and Pardot for 250+ users, boosting customer service productivity by 15% and driving a 10% increase in website engagement - Designing and executing CRM strategies that reduced operational wastage by 18% through optimised journey planning and automated case management solutions - Leading Business Intelligence migration to Google Cloud Platform and implementing Tableau visualisation capabilities, reducing team resource impact by 25% and fostering a self serve analytics culture - Spearheading data governance and GDPR compliance initiatives across multiple business units - Delivering £Ms of EBITDA per annum through strategic commercial project management of premium content and annual price review - Building advanced analytics capabilities including sales propensity modeling, next-best-action engines, customer lifetime value calculations, and retention prediction models - Designed and established Sky’s Mid-Market Telecoms division from scratch, implementing scalable revenue-generating operations, including sales pipeline management, customer success frameworks, and targeted marketing initiatives I excel at leveraging cutting-edge technologies, including AI/ML, Alteryx workflows, and PostgreSQL databases, to create data-driven strategies that enhance customer experiences and drive revenue growth. My expertise spans CRM implementation, marketing automation, business intelligence solutions, data architecture, and cross-functional leadership. Currently exploring Director-level opportunities where I can apply my strategic vision and technical expertise to lead transformative customer relationship management, business intelligence, and revenue operations initiatives. I am also interested in contract roles supporting companies with their data driven challenges, CRM implementations (particularly SalesForce), aligning to business requirements, delivering revenue opportunities and refining data governance.