Dave Jacobson

Background

About Dave Jacobson

I started my career working for Lloyd Sauer, a pioneer in the POP display industry. As my mentor for four years, he taught me much of what I know about professionalism and business practices. But perhaps even more importantly, he instilled my desire to always seek out the next thing coming along in the business world. He had me read the Wall Street Journal cover to cover daily, and then report if anything new and promising came up. I recall the day I gave him the article on Commodore Computers, inspiring him to jump into an industry that was non-existent, but coming. The company went on to great success with the personal computing companies, including IBM and Apple. That drive to keep finding the next thing found me working on designs and marketing programs for gas stations who thought adding more convenience items and maybe even a fast food franchise might do well. Then I saw touch screen interactive content and knew it was going to happen. I coordinated the launch of GM kiosks, Ford kiosks and later the Chrysler kiosk program. From big platter video discs came small CD's for interactive use, and so I continued being positive about interactive until the time that more people could use a computer therefore ending the need for touch screens. I then moved into the next new thing, complete image programs for car dealers, from the showroom, to parts, to service. Now standard, it was not an easy change, but it was first accomplished when I sold Chrysler and Mopar on the unified image program known as PRISM and PRIDE. The internet changed the need for showroom displays, and the changes at Chrysler when Daimler came to town ended the ease of putting great new programs into place for them. I took a bit of a chance in 2002 and started a food company called Norwegian Jakes Backpack Lunch. It eventually went into retail locations, and was voted new product of the year in 2006. Today I focus entirely on using digital media to drive sales.