Dave Moretti

Background

About Dave Moretti

Digital transformation executive who bridges technical excellence with strategic marketing to drive measurable growth in higher education. As Senior Director of Digital Marketing & Technology at Columbia Business School, I leverage over a decade of educational technology leadership to deliver data-driven marketing solutions that align with institutional goals. y unique value lies in combining deep technical expertise with strategic marketing acumen, enabling me to architect comprehensive digital ecosystems while driving enrollment, engagement, and brand growth. Under my leadership, my team has launched 130+ digital features and enhancements while achieving 6% increases in email open rates and 13% improvements in click-through rates. I specialize in translating complex technical capabilities into strategic marketing advantages: leading school-wide email marketing platform migrations, implementing advanced search optimization systems, and developing SEO-optimized content strategies that support admissions and thought leadership objectives. With proven experience in crisis management and team building, I ensure Columbia Business School remains at the forefront of digital innovation in higher education. Core Expertise: Higher Education Digital Marketing Strategy | Educational Technology Leadership | Marketing Technology Stack Development | SEO/SEM & Search Optimization | Team Leadership & Digital Transformation | Data-Driven Analytics