Dave Nighbor

Background

About Dave Nighbor

I am a Brand and Marketing Leader with 15+ years of experience helping organizations strengthen their identity, connect with executive audiences, and deliver impactful campaigns. My work spans strategic marketing, omni-channel campaigns, brand identity, UI/UX design, and digital experience strategy. I collaborate with executives, stakeholders, and cross-functional teams to translate complex ideas into compelling narratives and intuitive user experiences. At CarbonAi, I lead brand and marketing strategy while also directing UI design for our suite of digital products. My role combines go-to-market initiatives, thought leadership, campaign development, and product design to position the company in the competitive climate tech sector. I also founded 9 Lives Design, an award-winning studio recognized as Northern Ontario Company of the Year, where I directed branding and digital projects for clients including Ontario Northland, Cycling Canada, and BC Place. My background as a former Team Canada cross-country skier shaped the resilience, discipline, and collaborative mindset I bring to leadership today. I continue to stay connected to sport and community through coaching and volunteering.