Dave Passmore

Background

About Dave Passmore

I’m a Senior Marketing Leader with 17 years of experience driving measurable growth across B2B, B2C, SaaS, and e-commerce. My career spans agencies, startups, and enterprise environments—giving me a versatile foundation across integrated campaigns, demand generation, performance marketing, lifecycle, product marketing, and brand strategy. What ties it all together is my creative problem-solving—I thrive on tackling complex challenges, building scalable strategies, and delivering results. Career highlights: • STACKTx: Grew membership from 0 → and email list from → in under 2 years, while reducing Meta CPA by 60%. • Huge / Co-operators: Led a rebrand and integrated campaign that increased unaided brand awareness by 3% and delivered a 16% lift in insurance call volume. • Cineplex Digital Media / RBC: Launched a SaaS personalization tool that increased branch engagement by 53%, driving new revenue opportunities. • Proximity / Team Canada Olympic Campaign: Drove a increase in YouTube views and 8.5M Twitter reach during the Games. I’ve partnered with brands like RBC, Co-operators, Proactiv, Sobeys, Novartis, Sinai Health, PC Financial, Aeroplan, TELUS, and BlackBerry, leading cross-functional teams and agencies to deliver results. I’m now exploring senior marketing leadership roles where I can apply my breadth of experience to scale marketing impact, grow revenue, and build stronger customer connections.