Dave Wagner
Head of Product Marketing at Newforma
Based in Phoenix, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Phoenix
Industry
Software Development
Company size
213
Contact information
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d•••••••@newforma.com
Phone
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Background
About Dave Wagner
Visionary software product leader with over 20 years of experience across a broad range of industries including construction, printing, manufacturing, legal, entertainment, finance, and defense. Creative thinker with a reputation for merging proven communication / management skills, technical abilities and business acumen to help drive new and existing products to new levels of profitability and market acceptance. Strengths include- Product Leadership: Five times, a primary team member responsible for introducing new, or significantly updated, software products to market. Defined revenue generating price points and options, logical customer upgrade paths and complete portfolio of internal and partner products. Impact sales team’s success by providing sales training, technical demonstration support, support materials and tools- Business Acumen: Subject matter expert in multiple industries. Created competitive analysis reports, ROI calculators and profit analyzers as well as a respected speaker at numerous industry conferences- Technology Foundation: 10 years of software product development (Coding, database design, product integration and implementation), providing an in depth knowledge of the “Product Development Lifecycle”.Specialties: Strategic PlanningMarket Research and AnalysisBusiness Requirements GatheringProduct Development LifecycleProduct Portfolio Creation and ManagementProduct Pricing and Market PositioningCompetitive Product AnalysisChannel/Pipeline DevelopmentStrategic Partnerships & Alliances Client Relations & Account ManagementTeam Building and ManagementProduct Value Analysis & ROI ToolsPublic SpeakingProduct Sales Training, Demonstration and Support
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