Dave Washer

Background

About Dave Washer

28+ years' experience: online, offline, through the line. Totally integrated, 360 degree thinking. 19 industry awards (including 2010 Webby Honoree and 2004 DMA Gold). 18 pitch wins (including First Direct, ebay and NatWest Mortgages). Was: Copy Brand Guardian (at TMW) on Sainsbury's, NHS Blood & Transplant, T-Mobile and Nissan and Head of Copy at Campaign Works, responsible for all copy output, from press ads to emails, websites to brand guidelines, brand narratives and more. Am: Head of Copy at LAW Creative, coming up with outstanding copy and concepts for a wide range of market-leading clients, including Premier Inn, Nuffield Health, ZF, Met Gaming and IHG. Love: writing anything and everything. from compelling copy for a 5-word headline or 50-word press ad, to precise prose for a 500-word advertorial or website.(Just add coffee.) Goals: To keep striving to do the best work I can. To keep pushing myself to be better with every new project and brief. To learn new digital technologies and exploit them to their fullest. To pass on whatever experience I have to other writers new to the industry. To help guide junior creatives with constructive criticism of their work. Specialities: Copywriting. Conceptualising. Pitching. Conceptual presentation. Branding and identity. Radio ads / video voiceovers (writing, producing, directing). DRTV. Direct marketing. Press. Posters. POS. Huge amount of online experience (working with digital art directors and web designers, writing copy for websites, creating banners, eye blasters and integrated digital media). Overseeing junior copywriters. Critiquing portfolios. More.