Davena Mok

Background

About Davena Mok

With a former career in (print!) journalism — that ranged from covering news/politics to pop culture and fashion, from 1995 until 2002 — and having run A-VIBE, my own PR-digital-events boutique agency, since mid-2002. I have an expansive and diverse background in the media and PR industries in Hong Kong, the Asia/Japan region as well as globally. My experience and expertise cover all facets of communications:* I've worked with top brands and conglomerates, as well as internationally renowned designers/musicians/talents/celebrities, plus CEOs and high-level leadership * I've been both the behind-the-scenes maestro as well as the front-facing head honcho for special projects * During the past two decades, where the media landscape has changed tremendously, I've led both consumer/lifestyle PR and corporate communications' strategies on local and regional levels * And, since Q3-2021, I've been quietly, but very quickly, moving into the Web3 blockchain/NFT/metaverse space. My go-to specialties range from heading top-level consultancy projects to retainer-PR strategy and planning, brand-reputation and corporate communications, media servicing, digital and influencer campaigns, event and VIP/tour management, team leadership and staff training, content creation, as well as advising on marketing and digital strategy. My forte includes being an effective team leader, trustworthy partner and "just-do-it" executioner. As the @AVIBEHK IG says:"We PR our clients, not ourselves."