David Aaker

Background

About David Aaker

David Aaker, called the “Father of Modern Branding” by Phil Kotler, serves as Vice Chairman at Prophet, a global growth consultancy. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. Aaker has authored and published hundreds of articles and 18 books, including "Aaker on Branding, 2nd Edition,""The Future of Purpose-Driven Branding,""Owning Game-Changing Subcategories,""Creating Signature Stories,""Building Strong Brands," and "From Fargo to the World of Brands." His books have been translated in 18 languages and sold over 1.4 million copies. His words and teaching have offered guidance and inspiration to marketing leadership at many of the world’s leading brands:"David Aaker has truly given the business world a gift: A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership."-Joseph V. Tripodi, Chief Marketing and Commercial Officer, Coca-Cola David is an active branding consultant, Professor Emeritus at the Haas School of Business, UC Berkeley and revered speaker and thought leader. He shares insights at conferences and meetings globally, as a LinkedIn Influencer and on his blog at davidaaker.com.