David Appel

Background

About David Appel

Marketing Executive, Designer, Developer, Brand Builder, Storyteller, and Production Expert with over 20 years of experience in the industry. My approach is 100% alignment between design, merchandising, marketing, and product teams. I believe in a hands-on and organized approach. Designing a great product isn’t enough. It needs to be successfully marketed, produced at cost, delivered on time, and it needs to sell. I have a relentless dedication to growth and positive change through product-focused innovation, efficiency, and creative problem-solving. Good enough is never enough. Working hard and staying committed is the only way. Specialties- Brand and Celebrity Collaborations - Brand and Concept Development - Graphics and Merchandise Development - Market Research, Forecasting, and Demographic Targeting - Creative Team Management - Design, Product Development, and Sourcing - Denim Fabric, Finish, and Wash Expert - Garment Construction and Fit Technician - Global Network of Fabric, Garment, and Laundry Suppliers - Global Market Research: Retail, Vintage Dealers, and Trade Shows in Hong Kong, Shanghai, New York, and Los Angeles- Experience with Factories on-site in Hong Kong, China, Philippines, Vietnam, Cambodia, India, Mexico, Guatemala, and Los Angeles.