David Archer

Background

About David Archer

Communications, marketing, and music professional. By day, I lead B2B inbound marketing strategy and content production for Destination Think, serving the international destination marketing industry. Tourism is my jam. By night, I’m an award-winning composer. This has been a fulfilling dual path; the common thread is empathy and human connection. If you’re interested in the musical side, visit davidarcher.net to hear choral music, see scores, and read about my other projects. Career highlights in marketing and tourism:> Currently serving as the Editorial Manager at destinationthink.com, where I’ve written, edited and contributed to hundreds of articles since 2016.> Planning and executing an inbound marketing strategy with demonstrable influence on over of revenue for Destination Think! in 2017-2018.> Meeting destination marketing leaders from five continents while working at the Destination Think! Forum 2016 event in NYC.> Marketing and communications projects for clients like Banff & Lake Louise Tourism, Destination British Columbia, Destination Canada, Palau Visitors Authority, Tourism Calgary, and Visit Fort Worth.> Pioneering social media promotion tactics for two luxury hotels in Victoria, BC, Canada.> Successfully proposing a new grand piano at The Magnolia Hotel & Spa, where I then regularly performed for guests as a solo pianist, 2010-2013. Like I said, dual career path. Expertise: copywriting and editing, especially business writing, web writing, and advertising; digital and social media marketing strategy and implementation; editorial planning; content marketing; content production; and one-on-one coaching.