David Badaoui

Background

About David Badaoui

Creating demand is what it's all about! In my role, it's what I thrive on and with such a diverse range of products, I relentlessly use my creative ability to strategically find the most suitable and engaging methods of communicating to the target audiences. With a large scope to my role, no two days are the same. I enjoy developing marketing campaigns and strategies in attempt to increase our brand profile while helping reach our sales objectives. Years have been spent on developing the Garmin Australia social media channels using an authentic and personal approach to maximise relatability and give our followers the sense that we are talking to them, not at them. Developing a community to support the brand challenges me and having developed our social networks from the start, the progress and results have been exciting. These wins only continue to fuel my drive and work ethic while growing our sales figures and understanding of our consumers! Other portions of the role include developing all Garmin creative/branding from outdoor/digital advertising material, copywriting (scripts, adverts etc), TVC development and execution with agencies, event management, in-store POS development, eDM's and more. I'll develop the ideas and then execution whether it be with my own set of skills or with appropriate agencies to maximise my time. I love the creative outlet blended with strategic thinking, keeps me thinking and driven to outdo our competition. My time is otherwise spent coordinating company sponsored events, content generation, talent management, in-store merchandising coordination, PR releases and working with the National Marketing Manager to assist in strategising for and booking advertising schedules. With new product categories constantly presenting themselves through our constant product innovations, my role remains challenging and I'm always learning so much which is important to me and my development.