David Basco
Director Integrated Campaigns at Canadian Cancer Society
Based in Canada
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Seniority
Director
Department
Advertising & Marketing
Location
Canada
Industry
Non-profit Organizations
Company size
1.3K
Contact information
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d•••••••@cancer.ca
Phone
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Background
About David Basco
Strategic, collaborative, and data-driven marketing and fundraising executive with 20+ years of experience in nonprofit and corporate sectors. Proven track record in driving multi-million-dollar fundraising campaigns, integrating innovative marketing strategies, leveraging data and analytics, and fostering high-performing teams. Adept at leading mass marketing, donor acquisition, CRM optimization, and organizational growth strategies. Passionate about delivering measurable impact through aligned strategic planning, cross-functional collaboration, and donor-centered engagement. Demonstrated ability in navigating complex matrix organizations, leading through change, and coaching high-performing teams. AREAS OF EXPERTISE Integrated Marketing Leadership & Go-to-Market Planning | Fundraising Strategy & Execution | Mass Marketing & Multi-Channel Campaigns| Product Innovation (Tribute, Lottery, Monthly Giving)| Budgeting and Cost Management & Efficiency| CRM Strategy & Audience Segmentation (Salesforce, RE)| Multicultural Marketing & Market Expansion | Data Analytics, Forecasting & Pilot Evaluation | Stakeholder Management in Matrix Environments | Team Leadership, Coaching & Conflict Resolution
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