David Bigioni

Background

About David Bigioni

David is a results-focused Senior Marketing Executive, with strong Sales leadership experience, and a proven track record for driving transformational growth. Recognized as a strategic leader and key contributor to the senior leadership team, with strong interpersonal skills and the ability to develop a compelling vision that mobilizes the organization. David has delivered within high-growth, entrepreneurial and iconic Canadian and multinational companies. Prior to founding Brave Strategy, David served as Chief Commercial Officer at Canopy Growth, with a mandate to drive transformational growth and rapidly scale commercial capability, while developing strong commercial leadership. David led the development of the LRP portfolio roadmap to meet evolving consumer needs, and oversaw an aggressive innovation agenda, introducing 100+ SKUs and five new brands in 12 months. David oversaw Digital Transformation and implementation of Adobe digital stack for 12 consumer brands, including AEM, Analytics, Personalization, and Digital Asset Manager. Implemented multiple e-commerce instances and the first producer driven multi-brand CBD marketplace in the U.S. David brought a Customer First approach to building Canopy’s Sales organization. Engaged in building strong customer partnerships that resulted in being the only licensed producer to secure supply agreements across all provinces and territories, resulting in total Canopy revenue growth of +124% annually, reaching revenue of $440M F20 vs.$40M in F17. David was named one of Toronto’s Brand Stars by Ad Week in 2019, and was recognized as Marketer of the Year for 2019 by Strategy Magazine. Before joining Canopy Growth, David served as Brand Director, VP Marketing and VP Sales at Molson Coors Canada, where he led Molson Canadian’s transformation back to growth after 10 years of decline. David oversaw global brand expansion of Molson Canadian into Ireland (2013) and Australia (2015). Under David’s leadership Molson Coors was recognized as Top 10 Marketer in 2010 by Strategy Magazine, as well as Strategy Magazine’s 2014 Top Brand Marketer. In 2015 David moved into a Sales Leadership role as Vice President Sales, leading Ontario, Atlantic Canada, and National Key Accounts. Through this period David lead the business to market share turnaround after eight years of decline. David began his career with Unilever where he developed his Tier 1 CPG foundation in progressive sales and marketing roles, before spending five years agency side, opening the Toronto office of Arlene Dickinson’s Venture Communications.