David Bloom

Background

About David Bloom

Entrepreneur & Consumer Insights Professional I’m passionate about turning consumer insights into real-world products. With 10 years of experience in consumer research, product strategy, and market validation, I’ve helped launch and scale new food ventures that address real consumer needs. At General Mills' Gworks Venture Studio, I led the development of Oddful Filled Snacks and Yumble Customizable Kids Lunches, applying agile experimentation, market research, and strategic foresight to build businesses from the ground up. My expertise in sensory science, behavioral research, and data-driven decision-making allows me to uncover hidden opportunities, identify whitespace, and drive business growth in the CPG and food industries. Innovation Coach & Experimentation Leader As an Innovation Coach, I worked across General Mills to embed consumer-centric thinking into product development, guiding teams through consumer discovery, solution validation, and product-market fit experimentation. I designed and implemented an accelerated experimentation framework, reducing validation time from 22 months to just 10 months, helping teams de-risk innovation and bring products to market faster. My role also included leading insight-driven strategy workshops, equipping cross-functional teams with the tools to make smarter, faster, and more impactful business decisions. Sensory Scientist & Research Expert I started my career as a Sensory Scientist, where I led qualitative and quantitative consumer research to optimize food and beverage products. From moderating qualtative consumer sessions to designing large-scale research studies, I developed deep expertise in consumer behavior, sensory evaluation, and product perception. My work helped shape the innovation and renovation of snack products, ensuring they not only met business objectives but also delivered exceptional taste and sensory experiences. With a unique blend of entrepreneurial experience, innovation leadership, and deep technical expertise in sensory science, I help companies create products that truly resonate with consumers. Let’s connect!