David Busman

Background

About David Busman

WSET II Certified (Wine & Spirits) and Certified Hospitality Beverage Specialist with proven success driving portfolio growth and luxury on-premise activations across Southwest Florida. I specialize in connecting premium brands to high-value accounts through strategic partnerships, data-driven market analysis, and curated experiences that resonate with high-net-worth consumers. I bring expertise in premiumization, portfolio strategy, and account development—supported by financial fluency with CPI reports, Nielsen/IRI data, and consumer trend analysis. My approach translates shifting market forces—moderation, trading-down, RTD growth, and cannabis competition—into actionable strategies that protect legacy brands and accelerate premium spirits growth. As President of the Naples Scotch Society and member of Brothers of the Leaf Cigar Club, I have built a trusted luxury consumer network, hosting whiskey dinners, cigar and wine pairings, and curated tastings that attract 40–60 participants. These activations consistently generate measurable trial, brand education, and portfolio engagement in Naples’ competitive luxury market. I am seeking opportunities as a Business Development Manager, Portfolio Specialist, or Market Manager with a leading distributor or supplier, where I can leverage both corporate strategy and consumer activation to expand premium spirits and wine portfolios in high-value territories.